Opt-In Results
Apr 6th, 2007 by Xangis
I now have the results of my mailing list invitation.
Of the 373 people I invited to join the mailing list, 116 signed up. That’s 31%. I now have the beginnings of an email list. Let’s hope I use it wisely.
Another question I have to answer is: How do I handle those who have bought single copies of the magazine? It would make sense to let them know each time a new issue comes out because those who have bought before are pretty likely to buy again.
It might not make sense to send them the same message that the list subscribers receive and I also don’t want to overlap — it would be stupid if someone received the mailing list message PLUS a “hey, here’s the new issue” message.
I have a couple months to figure out how to handle it, but it’s probably something I’ll worry about more than is necessary.
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