Posted in General, Marketing on Apr 4th, 2007 No Comments »
I mentioned a few days ago that I had signed up for the http://www.aweber.com autoresponder and mailing list manager service. Although I’ve had a subscribe form sitting on the PulpSource site, that’s still moderately under construction and doesn’t get any traffic yet. I’ve just added subscribe lists to the All Possible Worlds and [...]
Posted in General, Marketing on Mar 24th, 2007 No Comments »
Comparing my All Possible Worlds ad statistics for Yahoo search marketing and Google adwords, here’s what I get:
Google:
~82k impressions, 22 clicks, cost < $2.
Yahoo:
~23.5k impression, 28 clicks, cost < $3.
So, for the same ads and the same terms, Yahoo seems to be delivering more effective results. Both clickthrough rates are still abysmal, and I [...]
Posted in General, Marketing, Music on Mar 21st, 2007 No Comments »
After much research I’ve signed up for an autoresponder service called Aweber. An autoresponder service is like a mailing list management service, but it lets you create automated sequences of emails and targeted email campaigns. There are a lot of bells and whistles in Aweber, including the ability to parse Paypal emails in order to [...]
Posted in General, Marketing, Web Design, Writing/Publishing on Mar 17th, 2007 No Comments »
Today I spent a while looking for distributors for All Possible Worlds. I have a package going out to Ubiquity Distributors tomorrow, will be listed at the Genre Mall shortly, have an info request in to Disticor, have the magazine listed on Amazon now (through Suzanne’s merchant account), and have an info packet printed [...]
Posted in Business Ideas, Marketing, Writing/Publishing on Mar 15th, 2007 No Comments »
When I sent out the “invitation to check out the first issue” email for APW I must have worded part of it strangely because a couple writers thought it was some sort of rejection letter — it must have been the opener thanking them for submitting work. It did get me a lot more traffic [...]
Posted in Marketing, Writing/Publishing on Mar 13th, 2007 No Comments »
I have the magazine back from the printers. It looks much better than I could have ever expected. I managed to get a couple sent out before the post office closed today - mainly to a few fiction review sites. Hopefully a review will show up and give me a boost. Tomorrow I work on [...]
Posted in Education, General, Marketing, Web Design, Writing/Publishing on Mar 10th, 2007 No Comments »
I’ve found that there are some pretty handy educational podcasts available. “Drive It - Convert It” gives a lot of great information about search engine optimization, site tuning, and marketing strategies for a website. I have a huge pile of casts downloaded now and I’m sure I’ll mention any of them that are [...]
Posted in General, Marketing, Web Design, Writing/Publishing on Mar 9th, 2007 No Comments »
OK, so the previous post was actually written yesterday but I forgot to hit “publish” so it sat in the “drafts” box for a day. That’s one of the perils of working until I’m too tired to work anymore.
I signed up for Yahoo advertising to collect the $50 credit from my ISP and started [...]
Posted in Education, General, Marketing on Mar 9th, 2007 No Comments »
Today was pretty random. I worked a little on everything.
I spent a good chunk of the morning researching on the Digitalpoint forums and discovered a little about how Google Adwords works. Apparently it was silly of me to create just one ad to show for a campaign - the general idea is that [...]
Posted in General, Marketing on Mar 6th, 2007 No Comments »
Yesterday my adwords account stopped serving All Possible Worlds magazine ads at 2847 impressions. I checked the ad campaign I had running and found that 14 of the 18 keywords I had suddenly had a minimum bid of around $5.00 and were no longer being served because my content was supposedly not relevant enough. [...]