I’ve been running advertising-supported websites for about 15 years now, primarily music-related.
I typically notice a decline in income at the beginning of the year, and a spike in income toward the end of the year. My audience is international, but the majority of visitors are from the USA and to a lesser extent other English-speaking countries.
I gathered up the data on my historical earnings for the last three years and charted how much income changes throughout the year on average. Using January as a baseline, this is how things change throughout the year:
|Month||Earnings vs. January||Pageviews vs. January|
What’s clear and obvious is that income is heavily impacted by the holiday season.
Something else that I didn’t realize is how much both traffic and earnings drop during the North American summer and early fall. I think this a sort of “go out and play” influence — I tend to get less traffic on days when people are out with friends in the evening or otherwise on vacation. People tend to spend less time working on music and looking for tools to make that music when they’re out playing music in clubs or at parties.
That’s my theory, at least.
Of course, this is a sample size of one person (across two sites) over three years, so there will be a significant margin of error. Nevertheless, I still find it interesting.