Back in early 2018, I posted that 2018 would be the year that Twitter “ceases to be relevant”.

It turns out that I was off by four (or maybe five) years.

Twitter is certainly relevant TODAY, but much of its relevance is as a lesson in “how to destroy a company in under six months”. Whether it takes a few weeks or a year for the majority of users to leave and the site to become a mostly-forgotten memory is yet to be seen, but it’s toast.

When Elon purchased Twitter, I finally deleted my personal account. I had only been using the site to keep track of what was going on in Ukraine, and wasn’t interested in “joining the circus” after the transition.

Today I deleted links to Twitter from all of my websites. It’s just not somewhere worth participating in, and it’s not a useful place for communicating/publishing news about new things to an audience.

I don’t see it recovering, and not much of value will be lost.